Tracking your industry statistics is very revealing. This easy to do process will give you insight on how your chosen industry is doing on the web.

For the example below we chose to track the Jewelry Store industry.

In excel you insert the html address of the representative companies you want to track. Next you insert the "Alexa Rank" that you get each week you check. It helps to check only once a week on the same day. Over a period of time you start to see an industry picture of how things are going.