"The Wine Industry Average"

The Wine Industry Average was created to monitor wine industry web traffic for a project. Our staff needed to compile statistics about web traffic for several sites in the wine industry to determine if traffic changes were due to website changes or overall industry wide trends. To do this we selected several key industry leaders from individual wineries to wine retail sites, we monitor these sites weekly to record statistics and note any changes in design and spotlight campaigns that may change their standard. This research has spanned more than a year giving our organization the unique ability to determine seasonal anomalies and or buzz created in the wine industry that increased the public interest.

"Consumer Interest"

Consumer Interest are statistics for 15 of the top wine sales and information web sites specific to the wine industry we also determine if traffic changes were due to website changes or overall industry wide trends.

Since tracking the wine industry we have compiled some interesting data that shows trends that are seasonal as well as vendor induced trends. Analyzing these statistics we have observed some of the most sophisticated wineries missed several opportunities to take control of their websites potential. Their marketing plan did not dovetail with their SEO strategy. This is a critical miss that happens in most organizations. When your company starts any marketing campaign or event you should first develop a baseline of information (where you are now) and follow up with corresponding reports revealing improvements on how these campaigns affected your business.

Reports are available in a monthly or bi-weekly report that can include statistics for your winery website as well as other industry statistics you might be interested in obtaining. Contact our staff if you would like more information about this program.